Week 5

Representation on Radio: Discourse & Power

Theorists pay attention on the domain of culture, of representations and language that was used in the reproduction of power and the battle over it, these often entangled in the political struggles that they studied.

Media forms and achievements are consequently central to such concerns, in modern society. For example through discussions of representations, one thing iss that repeated and limited representations of some groups (women, gay men, migrants) in TV across the press – has a relationship with their social status and power. 

As well there has been a great success as an outcome of this attention in respond the language and cultural practices of inequality the ‘hate’ in terms of sexism, racism and other prejudiced language and perspectives since the 1960s. This focus on the operation of language and social practice has concluded in the emergence of an idea and method that has become more and more prominent in the work of scholars of power: discourse.

According to our reading, which is talking about rock music and how it was represented.  Cock Rock bands influenced the audience to take on those characteristics that they represent, Cock Rock bands used performance to vindicate sexual control.

As Cock Rock performers are offensive, outbalancing and boastful, they are continuously seek to refresh to the audience, their prowess and control. Furthermore teeny bop bands are also leave sexual power to the audience. The teeny bop idol’s image is based on self – pity, vulnerability and need.  Teeny bop fan should feel that her idol is addressing himself solely to her.

Because of the way that audiences are addressed differs, so they appeal to different genders. The problems that a woman is facing to enter rock world as a partner are obvious. Girls are supposed to be an individual listeners and their skills and knowledge to become a performer are not encouraged at all. Women despite their musical tastes, have very little opportunity and encouragement to be performers themselves. 

This is another perspective of rock’s sexual ideology of collective male activity and individual female passivity.People often see the world in many different ways. These views are often by political, social, economical and financial bias. Individuals and groupings communicate with one another disclosing how they define the world and the items the media presents them with, all this are totally relates to discourse.

References:

·         Long, P. and Wall, T. 2012. Media studies. Harlow, England: Pearson.

·         Frith, S & McRobbie, A, (1990). 'Rock & Sexuality'. In: Simon Frith & Andrew Goodwin (ed), On Record: Rock, Pop & the Written Word. 1st ed. UK: Pantheon Books. pp.(371-389).