Week 8 

Audiences, technologies and consumption

Nowadays people can listen to over – the – air radio in the home and also on the move through iPods and mobile phones, in the past years people didn’t have that opportunity as they were only able to listen to traditional AM/ FM stations.

Audiences interact with music and radio using mobile technology. Nowadays mobile technology has advanced to allow the audience to interact with radio and music on the move via their mobiles. What is more internet radio can be accessed via both mobile phones and computers. This form of media has made it easier for the audience to have access, anywhere in the world.

Radio needs to make sure that it is not lost to new technology, because most people’s grasps with different portable devices. It is so much easier for the audience to listen to their favourite music by turn off the radio station and start to listen up their own playlist on iPod or phone.

What is more internet radio stations are seems to be unregulated, save for copyright laws. In order to keep listeners complacent they must retain a set schedule and familiarity because over – the – air radio seems to falls into having a ‘passive audience’.

Furthermore according to the reading, internet radio consumption’s changed across the globe. America has an internet radio listenership of 24 hours where Australia has a majority of people logging on about 9 pm.  About one – third of net- radio users said that the internet was a brilliant democratic medium and source of resistance against mainstream cultures.

It seems that younger generations are looking at new methods of media. New technology has developed music industry and radio. These media’s are available to us and through progressing technology we developed those sources of these media.

References:

·         Baker, A. J, (2010). College Student net-radio audiences: A Transnational Perspective. Radio Journal: International Studies in Broadcast & Audio Media. 8 (2), pp.121-137